Turn Your End-User Innovators Into R&D Partners

Idea posted: May 2015

Institutions: Bocconi University Department of Management & Technology    Technische Universität München School of Management    MIT Sloan School of Management    SDA Bocconi School of Management   

Authors:

Innovation is expected to come from the producer of the product. That’s the reason manufacturers have R&D departments. But more and more innovation is emerging not just from the producers…

  READ MORE   PIN TO MY IDEAS Idea #513